This For Sale By Owner Resource Guide serves as a no-cost, no obligation guide to help you in your efforts to sell your home.

 

Writing Effective Ads and Establishing an Aggressive Marketing Campaign

1. List all of the best features of your home and pick the top 5.
2. Use an attention-getting opening statement about the home.
3. Less is more. Include some facts about the house (# of bedrooms, # of baths, price, etc.) but keep it brief.
4. Use words that appeal to all of the senses.
5. Focus your ad on the items of your top 5 list.
6. Avoid exaggerating the features of your home that you like best, as they may not be the features that the potential buyer likes best.
7. Include your name, phone number, email address and website.
8. Use photos that show the best feature of the house rather than the standard front shot.
9. End your ad with a call to action: “For a private showing, call 555-1234 today.” 
10. Most importantly, market your home. Remember, you only need to reach potential home buyers, you also need to reach Realtors as they are the top ways buyers find homes.